About Elo Cosmetics

At Elo Cosmetics, we focus on developing skincare and makeup with quality and safety in mind. Our products are made in accordance with current EU cosmetics regulations.

The idea for Elo Cosmetics came about when I became aware of challenges in the industry, including perfume allergies and greenwashing. That inspired me to start a brand where I could combine my interest in cosmetics and chemistry with my professional experience.

From an early age, I’ve had a close connection to Persano Group, my family’s company and a key player in cosmetics development and production. That role has been crucial in giving me unique insight into the industry and access to the know-how behind creating safe, effective products. Through my work at Persano Group, I’ve gained experience with everything from lab processes to product development—knowledge I’ve brought with me into Elo Cosmetics.

All our products undergo the legally required tests and assessments mandated by the EU before they go to market. Ingredients are selected based on their function in the product and in line with current safety assessments.

I’m looking forward to sharing Elo Cosmetics with you.

– Emma Louise Overgaard, Founder & CEO